When Farmers Trading Company began the process of defining their company values, they knew video would be an essential part of communicating these successfully. As well as making sure their people understood the values internally, the company needed to show these were authentic values that their team could live up to every day.
With Omnicron’s help, Farmers created a compelling values video story, demonstrating that the values defined things that already existed within Farmers' culture. Real Farmers’ people – from shop floor, to distribution centre, to head office – were interviewed about what the values meant to them.
The video still needed a creative device. When Omnicron heard that Farmers had a staff choir, they knew that this would be the perfect closing for the video and a fantastic way to encapsulate the values, bringing them to life!
Michelle Maidens, Learning & Development Manager, Farmers says:
‘Not many companies have their own choir. When Omnicron suggested we use our Farmers staff choir to help promote our values, we all thought it was absolutely right – and their great performance helped ensure a hugely positive and meaningful staff engagement.
Everyone at Farmers is delighted with the video and it will also have many ongoing uses for us, especially as part of our induction and on-boarding processes.’
