Show Me the Money!
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A new TV campaign by Omnicron.
WooHoo’s 2017 campaign was so successful that it was decided to build on the original creative for 2018. This leveraged the opportunity to grow the momentum already generated and re-use existing visual assets.
The original 2017 “Show Me the Money“ campaign was all about bringing a new level of maturity and authenticity to WooHoo’s brand, but without compromising the fun and energy that WooHoo has become synonymous with.
With carefully crafted new scripts and re-edits, the focus for the 2018 TV commercials has shifted to two important messages; WooHoo has been successfully caring for customers for 10 years, and that WooHoo are MUCH MORE than just tax refunds. |
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A campaign across many platforms.
And the results?
Even with a reduced media spend, after the first five weeks the campaign is tracking above projections in a highly competitive market.
“Omnicron’s original creative concept has continued to work exceptionally well. It’s allowed us to re-use our creative assets and make considerable savings without compromising on quality. We’re big fans of the Omnicron team, and especially appreciate how responsive they’ve been in working with us to ensure the best outcome for us in 2018”
Kylie Keown, Marketing Manager, WooHoo.
Omnicron produced the overall creative, TV production, original music, photography, graphic design and social media content.
