The brief was to ‘celebrate the success’ of the award and use the voice of Harcourts’ people to tell the story of what the award meant to them. It was to capture onscreen heart- felt comments about how they felt being part of this industry leading organisation at this special time.
Omnicron was selected to produce the video and turn it around within a tight deadline.
Using a visual theme designed by the Omnicron team (and based on the opening credits of popular American sitcom “Modern Family”), Omnicron filmed fourteen of Harcourt’s top sales team in the green screen studio. Director Bruce Knoetze worked closely with the Harcourt’s team to ensure the on-screen performances were energised, heartfelt and ‘real’.
Bruce said, “a key to the success of this video was the ability to work closely with Harcourts, namely Marketing Manager Hanna Downey. It’s been a creative partnership which has delivered great results.”
Shot in only one day, the final video captures the success and genuine enthusiasm that is Harcourts and was enthusiastically received by the 900 delegates attending. |
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